YouTube 101 – Why Your Real Estate Business Needs Video Content
This workshop will focus on why and how YouTube helps business build a brand, generate opportunities and leads.
About The Class
This presentation will focus on why and how YouTube helps business build a brand, generate opportunities and leads. Create content to reach your target audience. Video Optimization is one of the most importance steps on YouTube.
In this class we will cover the following:
-
Background – We will discuss the history and power of YouTube and success stories
from Realtors across the country that are using YouTube in their business. -
The Target Audience – We will discuss the importance of knowing your target audience
and the content to use.By setting target audiences, viewers will be able to find a Realtors video that are
specific to the area where the agent is posting.- Homes for Sale in Austin, Texas
- Homes for sales on Lake Travis, Texas
- Things to do in Bee Cave, Texas -
Tools – There are multiple all-in-on video tools that allow a realtor to shoot, edit and
easily share to content. We will discuss some of the tools to make their video marketing
easier. -
Content – Discuss the various topics that are successful within Youtube for Realtors to
use for content creation. Additionally, we will discuss:
a. Titles
b. Thumbnails
c. Descriptions
d. Captions
e. Playlist
