YouTube 101 – Why Your Real Estate Business Needs Video Content


This workshop will focus on why and how YouTube helps business build a brand, generate opportunities and leads.

About The Class

This presentation will focus on why and how YouTube helps business build a brand, generate opportunities and leads.  Create content to reach your target audience. Video Optimization is one of the most importance steps on YouTube. 

In this class we will cover the following:

  • 1. Background – We will discuss the history and power of YouTube and success stories
    from Realtors across the country that are using YouTube in their business.
    2. The Target Audience – We will discuss the importance of knowing your target audience
    and the content to use.
    a. By setting target audiences, viewers will be able to find a Realtors video that are
    specific to the area where the agent is posting.
    i. IE.
    1. Homes for Sale in Austin, Texas
    2. Homes for sales on Lake Travis, Texas
    3. Things to do in Bee Cave, Texas

    3. Tools – There are multiple all-in-on video tools that allow a realtor to shoot, edit and
    easily share to content. We will discuss some of the tools to make their video marketing
    easier.
    4. Content – Discuss the various topics that are successful within Youtube for Realtors to
    use for content creation. Additionally, we will discuss:
    a. Titles
    b. Thumbnails
    c. Descriptions
    d. Captions
    e. Playlist

 

Finally, some remarkable ways voice search made YouTube videos more in demand.

1 HR REALTOR ELECTIVE CE
TREC Education Provider License # 9969 | Course # 41694

Host A Class 

If you would like to host this class for a group of Realtors, Financial Advisors, or business professionals click the link below to schedule a time that works for you.